Top 5 Turn-offs for people visiting your website!
In today’s day and age everyone agrees that the internet is a highly competitive place and those who don’t are either misinformed or simply turning a blind to the technological changes happening all around them, today we will discuss 5 Turn-offs for people visiting your website!
So many individuals and businesses are spending money and time on digital marketing and SEO these days with one and only one purpose, trying to outperform their rivals! Its a rat race to see who sits at the top of the Google heap. So for an SEO agency like Brains.ie it makes it incredibly challenging and complicated to get users to visit any given website over another.
Given the challenges of converting visitors into customers, you may believe that all the websites would do everything in their power to provide a delightful user experience and ultimately retain each hard-won customer but the hard reality isn’t quiet like that.
We have all experienced quiet a lot of those unpleasant and off-putting bad surprises that seem to crop up time and time again while we are visiting the websites, especially the Irish websites, because they are sold (by cowboys) to every day business owners who know nothing about the web (no pun intended).
So if you happen to be a business owner you’re in luck (yes you’re about to hit the pot of gold that every leprechaun promise to have) so without a further ado, let’s take a look at some of the most common offenders on a website that may enforce visitors to look for the X button in frustration…
#1. Your Site is A Crawler
For the past 6 months (after xmas/newyear) I personally haven’t witnessed a single soul using anything less than a super-powered smartphone and yes that includes kids, in some cases the kids are equipped with even better phones compare to their parents.
Meanwhile the Internet has become synonymous with instant gratification. For instance, a woman who might be idly wondering about getting her bush waxed and nails done can have near by beauty salons that offer such services recommended to her via Google.ie within a few seconds.
Those want to contact a friend in another country thousands of miles away, they can do so basically as quickly as they can type a Facebook, Whatsapp, Viber, Skype message.
Whether we admin it or not, we’ve all become spoiled by the speed and responsiveness of our hyper-connected world, and so when we click on a Google search result and sit on a blank loading page for five or more seconds it does seem like an eternity.
So if the original click was done by a user who never even remotely heard of such business before, that particular user is very likely to think, “ugh, never mind” I must go back and try the next search result.
Uncle Google have also stated that more than half (53% to be exact) of mobile users will abandon a site that takes longer than three seconds to load and after six seconds, it’s almost a guarantee that percentage will jump up to 100% (yes, that’s every single visitor) as they’ll look elsewhere.
Of course, its a common knowledge to speed up the site but that common knowledge is very rarely practiced on the web, we examined thousands of .ie websites and the functional needs of the majority of those websites are not very complicated so their isn’t any excuse for your site taking longer than a couple of seconds to load.
Brains.ie Note: If you need help speeding up your site you can Contact Us now, we’re a full service digital agency and we can take a good care of it!
#2. You’re Using Popups Excessively
We did a great post in the past and received hundreds of emails from our readers asking us all sorts of questions (yes, we did answer each and every one of it), If you’re new to our blog you may not have read it, I suggest you read it, we called it “Thinking of integrating popups on your website? Read this first…”
We’ve all had the experience of clicking a link in our Google search results only to be taken to a page that seems to be doing everything in its power to stop us from reading the very thing we clicked to read ….. yes, the Content!
Within two or so seconds, an enormous screen-filling popup appears, a GDPR accompanied by cookie popup, giving you two things to click on at once, while reading the text on those popups an email newsletter popup makes its own appearance.
Not to forget the browser alert saying “this website would like to send you notifications”, the overall effect is one of being bombarded with irrelevant nonsense that entirely buries the actual content you were trying to reach in the first place the very content that you are now expected to excavate yourself by manually accepting/dismissing each of the popups.
The use of popups continues to be a divisive topic; some designers and advertisers cite significantly improved conversion rates thanks to their use, whilst others are put off by their potential for user irritation, and among Irish users we go with the latter.
Whatever way you feel about them, we can probably all at least agree that popups are often done badly. They may have their uses, but delivering too many at once and not respecting the user’s desire to see content that is relevant to their interests is more likely to result in an increased bounce rate on your website users stats list.
As for GDPR and cookie notifications, whilst these are a legal requirement for all websites serving data to users in Ireland (and the rest of Europe) there are certainly better ways of presenting them that are more disruptive than others.
Web designers from outside Europe can sometimes forget that these messages can add another layer of visual clutter for a significant percentage of their clients audience.
Brains.ie Note: Do you want to discuss your popup serving idea? Of you want us to clean your site off popups? Whatever it may be we at Brains.ie can help you, Contact Us now.
#3. Your Site is Anti-Mobile
By anti-mobile we mean not responsive on mobile devices such as smartphones, iPads, Tablets etc.
It’s unbelievably remarkable to see websites that are not mobile responsive in 2019, many web designers still seem to treat the mobile version of a website almost as an afterthought.
When it comes to .IE websites it’s still very common to find a mobile site where items are misaligned, overlapping, formatted strangely or subject to some other oversight from the designer, all of which can signal to a visitor that your company isn’t of a top-tier that you’re making it out to be as it doesn’t take the time to go over little details.
It’s worth understanding that catering for mobile users is not an option relying on your niche, it’s should by the most important feature of your website.
Uncle Google’s algorithmic change back in March 2018 now prioritise sites that are mobile devices friendly through mobile-first indexing, there is now no reason or excuse at all to neglect or deprive your website visitors from the mobile experience on your website.
A low-tier mobile site can negatively affect your SEO performance and can cause traumatic web experiences of your users, so it’s important to get this part right.
Brains.ie Note: Is your website not user friendly? Does it lack responsiveness? Whatever it may be we can lend a helping hand, Contact Us now!
#4. Too Much Animation
Alright paddy we get it! Animation does looks great…
Nothing says, I’m a professionally designed custom website better then nice smooth transitions, transforms and appearances, and not to mention well-deployed animation can breathe vital life into an otherwise static and sterile layout.
Not so fast! Animation however is a spice to be used sparingly and it can be distracting and very annoying if overdone.
Ideally it should draw users attention to key content and call-to-action buttons and not overwhelm the user with things popping up and swooshing around to the point that they’re too bewildered to read the actual text.
Animated introductory screens, too, are great attention-grabbers when users first arrive on your site, but don’t make them sit through the same animation every time they want to return to the homepage.
As a general rule of thumb, the function of website elements shouldn’t be dictated by their aesthetic presentation; requiring users to wait for an element to appear or to become interactive because of an animation is not a great tactic, and this can cause users to resent the animation because of them getting further away from the goal of what they’re trying to achieve.
For example, a returning user may know as soon as they arrive that they’re intending to click the “About Us” button, but making them wait while the navigation bar unhurriedly does a fade-in animation to show them the button before they can click is likely to cause irritation.
On mobile, animations cause severe accessibility problems; using a lot of moving parts or content with flashy screens can pose problems for some users (such as those who might have an attention deficit disorder), making it very difficult for them to concentrate on the content, you got to think from all possible angles.
Brains.ie Note: Would you like us to go through your site and do a website UI/UX design audit? If so, we can lend a helping hand, Contact Us now!
#5. Videos Set To Play Automatically
Last but not least, no discussion of annoying web design faux pas would be complete without mentioning auto-play media.
It’s been a pain-in-the-neck of web users since the early 2000’s, but unlike status bar marquees and GIFs of CGI dancing babies it still hasn’t completely gone away.
Yes I admit there are ways to do it tastefully, but it’s so overly abused that it certainly deserves a spot on our list.
Whereas auto-played MIDI music and Flash sites with audio were the scourge of the 1990s and early 2000’s, the pox of today’s world is auto-play video. Many sites today will put a video playing next to the body text of an article or blog post and many time this is entirely irrelevant to the content of the page, and if you close it before navigating to another page, it quickly reappears.
Of course, this is highly distracting and often feels rather presumptuous. Think if it like this, you clicked on this article to read Top 5 Turn-offs for people visiting your website, but what if i had placed a cat video on auto-play at the top of this page as a goodwill gesture?”
Even worse, what if i had prefaced that cat video with automated advertisements and expected you to sit through an advert after advert.
On a contrary modern browsers such as Chrome, safari have been moving towards only allowing auto-play on videos which are either silent or muted, significantly curbing the frequency of the extremely annoying user experience of having these unsolicited audio played at you.
Brains.ie Note: Would you like us to remove unnecessary media from your website? we can lend a helping hand, Contact Us now!
#So Whats Your verdict As A Reader?
All of the problems I wrote about in this article are issues of bad UX design.
Every part of your website must be appraised for its impact on the function of the page, you must ask you self such questions;
Does it help or hinder the user in finding what they’re looking for?
Does it enhance or detract from the actual content of the page?
Does it shorten or lengthen the process the user must undergo in order to complete a sale process?
Practice customer retention at all times! Attracting users to your website is often no small feat, so it makes sense to reward those who do arrive by anticipating their needs and treating both their time and their attention with the respect they deserve.
In this way, well-treated users can become loyal repeat visitors, and a website can never, ever have too many of those.
Brains.ie Note: If you have any questions or comments that you would like to discuss or share then please do let us know by Contacting Us!
We are experts in #Web Security, #Web design, #Web development, #Mobile Applications Development, #UI/UX Design, #SEO & all kinds of Paid Marketing like #Social Media Marketing & #Google Ads.