We are sure you’ve read the post similar to the one below, promising to show you“xyz amount of tips” to do something for free, only to have a “catch hidden” somewhere to get you to spend money before the process completes.

We promise you that this isn’t one of those gimmick posts and on top of that everything we listed on this page will ensure your money stays where it belongs depending on where you keep it, whether it’s its kept in a wallet or your pocket.

If you are reading this post the chances are that you have just launched your Irish website but without effective advertising, no one knows about it just yet.

Launching your amazing website on the Internet doesn’t mean that automatically everyone in Ireland (or abroad) will come flocking to it.

As a matter of fact, nobody will know it’s existence if you do not get out there and promote it.

“Did you know that there were almost 2 Billion websites worldwide by the end of 2018?”

The actual number was 1.94 billion and yes that’s almost 2 Billion with a big ‘B’

Its safer to assume it as common knowledge that there are so many services available to help you get the word out there, but they cost money and most startups do not want to spend up front on advertisement while their business is just off the ground while still being in it’s infancy.

So, the good news is that there are a lot of ways to get the word out there for… well… nothing! Yes, you heard that right, and we will list those free tips that you can count on and follow not only to reach people in Ireland (or worldwide) but also to get your page up to the top of the search engines like Google and Bing, so lets dig in.


#1. Quality over quantity.


If you have made your own coffee too strong it’s easy to fix it, simply add some more water or milk depending on your preference and let it brew to even out its strength.

However, adding too much water too quick will ruin the entire coffee, when creating content to advertise or promote your website, focus on creating quality work or you’ll end up with a watered-down mess that no one wants to bother with.

This tip can be applied to all of the other tips you’ll find in this article. Attention to detail and a “quality over quantity” attitude will be one of the best things you can do for your website in the long run.


#2. Focus on Your Website SEO.


Before you begin writing contents for your website, you need to know the SEO tools that will work with you rather than against you.

Use the ‘Google keyword planner’ to help you find the best keywords for your niche market.

Remember to focus on long-tailed keywords versus short keywords as you can struggle to rank for a broad keyword.

Focus on the keywords that have low competition but high search frequency to help you create contents that are not only compelling but will also get noticed.

Using the right SEO strategy will help you as you focus on promoting your site.

The keywords you select must be added to the title, headings, content, and Meta description.

If you add photos and we suggest that you do, remember to include the keyword in the photo title tag and the alt tag.

Promoting your website by using traditional SEO is one of the best ways to gain natural organic traffic and a higher ranking for your website.


#3. Social Media Marketing.


The world of social media has completely evolved online marketing.

Creating a social media account, and interacting with the potential customers is often the best way to promote your website.

You will be able to network with potential clients, and you can gain instant results as a result of your communication with them depending on the value of helpful information you provide them with.

Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience.

The promotion of your websites on social media accounts can have branded imagery.

Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information.

While Google+ has been discontinued, Facebook and Twitter remains the dominant forces of social media, however; Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website and you should definitely have presence on them as well.


#4. Search Engine Listing.


A very simple yet effective way to start getting traffic to your website is by using the search engines.

Submit new content to the search engine directories like Google, Yahoo!, Bing etc, so it can be indexed (if your website is only geared towards the Irish market we recommend you keep your focus only on Google).

Google and Bing offers indexing service for free and this is one of the first things you need to do to promote your website especially those who are adding fresh content more frequently.


#5. Back-links.


The best way to show the search engines your website is trusted is by having other websites link to your site, such links are called back-links.

This is important if you want a promotion, website options include; guest blogging, forum posting, link exchange, and news articles.

Do not start linking your site to a number of low-ranking, low-quality sites.

The search engines want to reward your website with a higher ranking when they see your website is linked to higher ranking, authority sites.

Focus on creating links that are relevant to the readers, and use quality keywords and phrases to gain a link.

Inbound links are an important part of the SEO world, but you must be careful in the way you create them.

If you do too many at once, your website can be banned from the search engines.

Remember, slow and steady is the best way to go when you are working on quality inbound links to your website.


#6. Press Release.


When sending press release about your website, you’ve got to evoke some emotion. Tell them about your struggles.

Startups inspire their audiences by sharing stories of personal failings or missions. They empathise with founders like a hero amusing you know why you do what you do.

Where did the idea come from?

What was the inspiration behind it?

What problems does it resolve?

Your website story should focus on your uniqueness and your desire to improve and make the world a better place in your own way.

Some of our top PR websites are (links open in a new window): (FREE)

These websites were free at the time of this post and there are loads more out there, do a Google search or hit us up on Facebook and we will find tonnes more PR sites for you that are FREE.


#7. Irish Directory Submissions



#8. Google for Local Business.


To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they allow every business to register their information for FREE.

You can add photos, include promotional offers, and even submit mobile ads.

The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence.

Google even provides directions to your location, and they allow customers to call right from their mobile device.


#9. Close it with Your Signature.


Your brand image is how people will recognise your company.

Spend some time working on making your brand easy to recognise, and compelling enough to get people’s attention.

This is a great way to get people to recognise your brand, and it will get people to click on the URL.

Your email signature is basically an online bumper sticker, in that people are going to see it whether they care to or not.

This, however, can very much be a good thing for you and your website. Make sure that at the bottom of any email that you send out (regardless to who) you place your business logo, links to your social accounts and website, plus any other contact information. Online promotion? Oh it’s easy peasy lemon squeezy!


Your final thoughts?


Generally speaking, there are tonnes of more ways to promote your website besides the ones that we listed above.

Which strategy ultimately proves the most effective for you boils down to your unique competitive landscape and the resources at your disposal: time-frame, skill sets, team size etc.

We’ll stand by our stance that SEO is the best long‐term method of traffic generation.

It can be done on a low (or no) budget and brings passive, scalable results, whereas most other methods are one‐off and require consistent effort.

At Brains.ie we would like to know your thoughts on this subject.

If you have found success with any of these strategies, or has a method not mentioned here worked wonders for you then why not let us know?

We’d love to hear from our readers just like you!