As mid 2019 approaches, the online digital marketing trends that encompasses SEO, social media, pay per click, content marketing and more is witnessing a dramatic shift.

There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech, Internet-connected era and you must use them to succeed in your efforts because what worked for you last year may not work this year.


Here are our Top five key digital marketing trends for 2019.


#1. Video Marketing


These numbers below show the importance of incorporating video into your digital marketing strategy in mid 2019:

  • 70% of consumers say that they have shared a brand’s video.
  • 72% of businesses say video has improved their conversion rate.
  • 52% of consumers say that watching product videos makes them more confident in online purchase decisions.
  • 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.


And don’t just think YouTube!

To witness higher engagement with your video marketing, you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

Live video is gaining popularity, with a large number of businesses using it for interviews, product demos and “behind the scenes” glimpses of events, life in the office, how products are made, etc.

With ever-decreasing costs of film equipment and the increasingly high-quality smartphone cameras, businesses and marketers are heading for personalized video messages rather than phone calls or emails, which is called the 1-on-1 video approach.

YouTube and other videos are displayed in the A search engine results page also known as SERPs.

Video SEO is becoming much more important – like using text overlays and closed captions, in addition to your description, title and file names.

Also 360-degree video content, which allows for a more interactive experience, is on the rise – just look for the circular symbol in the top left corner to start sliding the moving image left or right as it’s playing.

Tour Ireland is a great example of a 360-degree video:


#2. Personalisation


If you want to stand out in 2019, you need to ensure that your marketing efforts are personalised and what that means is personalised content, products, emails, and more.

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier.

In fact most marketers believe that personalisation advances customer relationships.

The future of e-mail is real-time, behavior-based personalisation because e-mails based on personalised behavior are three time better than batch-and-blast e-mails.

Businesses like Netflix, Amazon and eBay are already leveraging the power of personalisation.

Logging on to your eBay account, for example, immediately shows you the evidence of this: the banner, carousels, order, artwork, text and search are all personalized for you.

As the saying goes: Personalisation = Maximize enjoyment + Minimize search time


#3. Influencer Marketing


Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with customers about your brand, products or services.

Using influencers is a very effective marketing tool that works to attract customers.

Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social media channels.

People generally trust consumer opinions over corporate statements, frozen food retailer Iceland “ditched celebrities in favour of real people, tapping into a dedicated community of micro-influencers” like “real mums”.

After partnering with Channel Mum, Iceland’s approval ratings increased from 10% to 80%, which was a 72% increase above the agreed digital Key Performance Indicators.


#4. Micro-Moments


Irish people spend an average of 3 hours and 35 minutes on their smartphones every day, and by the end of 2019, mobile devices will be the medium that gets the most minutes in the country (finally surpassing telly).

So it is changing the way brands must work to capture buyers’ attention.

Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds (otherwise, they lose their attention and are onto the next article!).

People generally make instant decisions on what to eat, which restaurant to choose, what to purchase, or where to go, so Micro-Moments that that every marketer should know about are:

To take advantage of micro-moments in 2019, be where consumers search for information in the moment – such as Google, Google Maps, YouTube, and anywhere else people search for information at a moment’s notice.

Take a look at how a variety of brands are using Micro-Moments in their marketing:


#5. Social Media Stories


With the growing popularity of social media “stories,” it is important for Irish marketers to consider this format in their digital marketing strategy.

Experienced and clever marketers can even make use of live video, one of the most profitable social rollouts to date, to promote engagement and brand awareness.

First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and now YouTube has unveiled their own story format, “Reels.”

Since stories disappear after a set period of time, this is a great opportunity for marketers to make good use of “fear of missing out.”

You can feature your employees in the Stories, show the story behind the making of a product, ask for reviews about your products and services or make your very own unique yet creative trend.


Any Thoughts?


2019 is going to be all about better customer experience with personalisation, automation and AI-powered technology.

To stay ahead of the curve and increase conversions in the coming year, you’ll need to get better at producing custom, conversational content – particularly audio and video content – to share with your better-targeted audience.

If you need help with marketing or SEO campaign we are only a click away.

At Brains.ie We are experienced in online marketing campaigns including website, mobile development along with any customisations, we’d be glad to help you with your needs.

We would like to know your thoughts on this subject.

What ‘Online Marketing Trend’ did you go with for your business?

Why not let us know?

We’d love to hear from our readers just like you!